A brand new sonic identity and sound effects library for the UK’s iconic alternative radio brand.

The challenge was to create a theme that reflected the network’s greater confidence, diversity and inclusivity.

We created a sonic counterpoint*. A distinct and repeatable 5 part structure that intertwines with other genre based melodies, sounds and voices to tell 6 Music’s story. 

From this framework, we were able to compose 10 mood led themes that represent the eclectic spread of genres that can be heard on the network.

“6 Music is providing a counterpoint. Fully diverse & representative shows, that actively gives a voice to everyone who deserves to be heard.” 

- MARY ANNE HOBBS

In our ‘Sonic Identity: 101’ blog, we go behind the workings of the 6 Music sonic logo and how you can apply that same approach to your own brand identity. Read the blog here.